Objectives:
1] For
creating pollution free environment as jute is eco friendly products
2] Making
low cost carry bags and fashionable jute products
3] To make
jute products as a part of our daily living
4] Creating
awareness about jute products
5] To earn
profits
Mission
Statement:
The eco-friendly paper bags manufacturing industry is
poised for a higher growth with a bright future
Core values:
1)competitiveness
2)quality
3)commitment to natural fibres
Introduction:
1)jute is a natural fiber popularly known as the golden
fiber
2)one of the cheapest and the strongest af all natural
fiber
3)jute is a bio-degradable eco friendly item
4)India,Bangladesh,China,Thailand are the leading products
of jute
5)India is the largest producer of jute goods in the
world ,while Bangladesh is the largest cultivator of raw jute.
Our
product range:
1)Jute bags
2)Printed & decorated jute shopping bags
3)Designer laptop bags
4)Jute folders
5)Men’s hand bags
Business
Model:
1)value proposition:
Working people,UK & US coustomers poor people
2)customer segment:
Middle class people,upper class people and foreinger
customers
CHANNELS:
Retailers,wholesailers,malls,website
Customer relationships:
Product differentiation
Standard qualification at reasonable price
Different varieties
Environment concern
KEY ACTIVITIES
online marketing
hoarding boards
advertisement in newspaper
and tv
KEY RESOURCES:
Jute
Small proportion
Lignin
Cellulose
MARKETING STRATEGIES:
Word of mouth
Comprehensive website
Social marketing
Direct marketing
Major festivals
Online shoping sites
NGO
tie-ups
Local tie-ups
Corporate gifting
Conferences and seminars
