Vision & Mission

Objectives:

1] For creating pollution free environment as jute is eco friendly products

2] Making low cost carry bags and fashionable jute products

3] To make jute products as a part of our daily living

4] Creating awareness about jute products

5] To earn profits

Mission Statement:

The eco-friendly paper bags manufacturing industry is poised for a higher growth with a bright future

Core values:

1)competitiveness

2)quality

3)commitment to natural fibres

Introduction:

1)jute is a natural fiber popularly known as the golden fiber

2)one of the cheapest and the strongest af all natural fiber

3)jute is a bio-degradable eco friendly item

4)India,Bangladesh,China,Thailand are the leading products of jute

5)India is the largest producer of jute goods in the world ,while Bangladesh is the largest cultivator of raw jute.

Our product range:

1)Jute bags

2)Printed & decorated jute shopping bags

3)Designer laptop bags

4)Jute folders

5)Men’s hand bags

Business Model:

1)value proposition:

Working people,UK & US coustomers poor people

2)customer segment:

Middle class people,upper class people and foreinger customers

CHANNELS:

Retailers,wholesailers,malls,website

Customer relationships:

Product differentiation

Standard qualification at reasonable price

Different varieties

Environment concern

KEY ACTIVITIES

online marketing

hoarding boards

advertisement in newspaper and tv

KEY RESOURCES:

Jute

Small proportion

Lignin

Cellulose

 MARKETING STRATEGIES:

Word of mouth

Comprehensive website

Social marketing

Direct marketing

Major festivals

Online shoping sites

NGO tie-ups                

Local tie-ups

Corporate gifting

Conferences and seminars